This year’s Earth Day theme is Invest in Our Planet and I might get a little soap boxy. Just warning ya.
Earth Day has been celebrated globally since 1970 and is held on the 22nd April each year to promote awareness and demonstrate support for environmental protection. To be honest I think this message has been lost with the rise of influencers posing in fields of flowers, backdrops of mountains, beaches saying oh how we should protect this earth with using my discount code for xyz sponsor. Earth Day isn’t about the influencer, the main focus of those photo. It’s about the fields of flowers being the focus, tall majestic mountain ranges, the blue oceans and seas. They’re the focus. They’re the ones paying the price for human consumerism. I’m guilty of it, the buying into items! I’m not perfect. However every 22nd of April I roll my eyes at the wanna be influencers, made it influencers, brands with never gave a crap to start with suddenly caring about the environment. Honestly I check out of it. The message has been lost.
But it’s not all lost. According to Earth Day many Gen Z’s purchase with ethics and have stopped buying from brands that don’t promote sustainability or help the environment. Hence this year’s Earth Day’s theme: Invest in Our Planet.
So many of us can’t fight corporations, the big money, however we can with the choices we make with our money. I know it’s not easy. Goods still need to be transported and that requires lorries, trucks, shipping both by air and sea. That I don’t think will change. The type of fuel for them maybe. Sometimes I don’t think this is taken into account purchasing items. Sometimes look local before buying online. The shipping will have been less in terms of destination. Items still need to be shipped and people needs jobs. I always think if I really need the item before ordering online. Could I get it locally, do I really needed it, what’s my mood today? Is it a quick fix to feel good? I think this way regardless of it’s from a sustainable brand or not. A sustainable brand still wants you to buy its item, they still need to market it attractively, it still needs to be shipped, it’s still part of consumerism. Just because it’s sustainable, doesn’t mean you need it.
I might be jaded from watching Climate Town on YouTube! Carbon offsets aren’t always the answer or carbon footprint! Carbon footprint was made up by the petroleum industry to pass the ‘blame’ on! Scam!
I think you get the idea of Invest In Our Planet with money. Do research on brands that line with your ethics. I love beauty products. They are often my most used plastic consummation. I’m always trying to reduct the amount of plastic I use which I share here on natjtan with Recycle Less finds. Food and beauty items being the top plastic consumption.
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