Fast Fashion’s Inditex Join Life label and My September Challenge

Fast fashion is one of the world’s number one environmental polluters from the amount of water used in crops and production, pesticides growing crops, petroleum extraction for man made fibres, water pollution from dyes used, poor working conditions and pay of those in the garment industries and unworn or barely worn clothes going straight to landfill. 

I’m no angel when it comes to clothes. I shop at Zara, H&M, Oysho, Pull and Bear, Fabletics none of which are known to be the most environmentally friendly businesses. I have a budget for clothes and always try to get the best quality I can. Over the past few years I’ve been buying less clothes. Winters are easier than summers. Normally my summer clothes only last a season, two if I’m lucky. I live in Spain so it gets hot, but I cycle everywhere, I swim (more dip in the sea), I wear a rucksack, clothes and fibres get ruined quickly with sweat, sunscreen, salt water, abrasion from cycling and my rucksack. Summer clothes aren’t meant for cycling or rucksacks however cycling’s my transport and I’m not taking a change of clothes with me. I try to choose carefully clothes I think will last more than a few washes and try to get basic colours or a few colour tops. Summer though I like colour and wear those t-shirts or bottoms out. More expensive doesn’t always mean better quality either.

I noticed last year Zara started basics in organic cotton with this year a much bigger change in Indtiex brands, such as Zara, Pull and Bear, Zara Home and Oysho to name a few. They have a Join Life label which explain how much of the item is either made with organic cotton, recycled polyester, recycled polyamide, recycled cotton or water used. Garments produced under the Join Life label use better processes and more sustainable raw or recycled materials. 

All items produced under this label have to ensure suppliers achieved A or B in social audits. All wet process factories such as tanneries, laundries, printing, dying suppliers have to score A or B classifications and pass environmental assessments. In addition products manufactured using raw materials or production techniques have to be of environmental excellence. 

The Join Life label is split further into 3 categories according to their website:

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